The Purposeful Decision Maker

A Guide to Making Great Decisions in Life and Business

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s holistic and groundbreaking approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date practices in this area to arrive at a methodology for making great decisions consistently.

The process begins with the concept of safe harbor: the places, people, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are. Pádraig then explores the different analytic approaches required to process information into actionable knowledge. He shows how the unseen biases that lurk beneath so many critical decisions can be drawn into the light.

Instinct plays a critical role in all human interactions. Sometimes going with one’s gut makes sense; sometimes a more detached analysis is required. The skill lies in knowing which situation is which. Pádraig also demonstrates how we can learn from our experiences. When we have the courage to objectively explore our own history, we discover an excellent source of critical knowledge.

Entrepreneurs dance with this risk in order to create something new and exciting in the world. Pádraig shines a light on risk and entrepreneurial decision-making. What are the best ways of monitoring, quantifying, and mitigating this risk? He addresses the critical area of unintended consequences and the means of revealing them early in the decision-making cycle. An approach to group decision-making completes a framework that is as brilliant as it is intuitive.